ING makes saving money cool and interesting

I have been using ING bank to save money since 2008 and it is one of the biggest reasons to which I attribute my increasing interest (pun intended) in saving money.

There are a lot of places you can go to open a saving account but ING is different. Different for three reasons: higher interest rates, ease of use and last but not least, their success in making saving money a cool thing. And this last point is what I would like to focus on here.

We all know that saving money is and never was a fun or cool thing to do. It is all about shopping and spending money to buy anything and everything we desire and want. With ING saving has suddenly become cool, while spending money, not so much. This re-engineering and re-branding of the way we think about money has helped ING become synonymous with saving money and investing for the future.

As part of their effort to make saving cool and fun, they have taken full advantage of the explosive popularity of social media. This has helped it get to even more people, especially young people, and turn them into savers as well.  Their website is also ease to use and have taken the complexity out of transferring money from your regular bank. The site has lots of tools to help you with your saving. For example, you can set an automated schedule to transfer money from your bank to your ING saving account.

If you are having trouble saving money and have been a chronic shopaholic, give ING a try. It may mean the difference between renting for life or having your own house in a few years.

p.s: Full disclosure: the author of this blog, as has already been mentioned, is an ING user. If you would like to open a new account, we would appreciate you mentioning us as a referrer and we will both get a bonus referral fee of $25!  Just mention our referral code “17109393S1”