A neuroscientist once flashed the picture of a chicken claw to the left half of a split-brain patient’s brain, and a snowy winter scene to the right half. Then he asked the man to point at pictures matching what he’d seen. The patient’s right hand pointed at a chicken. His left hand pointed at a…
Tag: Financial Psychology
The Momentum Hack: Why Paying for One Thing is Better Than Paying for Everything
When carrying a large balance, all we care about is making as many big payments towards the balance as possible. We don’t stop to think: “this $100 covers that purchase at the mall 3 weeks ago” or “this $250 goes towards paying back portion of that vacation we took back in July” . All we…